Approaches to social semiotics and social media
The 20th century marked many new approaches to linguistic enquiry, including an interest in the interplay between multiple resources to construe meaning, as well as a focus on the social dimension of language and the way language is informed by specific social, cultural and institutional contexts. The interplay between linguistic and non-linguistic resources, and particularly the visual medium, have been the subject of a number of semiotic and multimodal theories.